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LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands

Variety Aug 21, 2026 · 8:01 PM 👁 0 views ❤ 0 likes

On today’s episode of Variety‘s “Strictly Business” podcast, Matt Sandler and Angie More of Amazon explain how the digital behemoth is diving in to the creator economy to build business and bring scale in ad buying to big brands. Sandler, who is Amazon’s general manager of creator services, and More, head of creator ad partnerships, […]

Read full story at Variety ↗

LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands

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