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Nielsen is leaning more on wearables to hear what people are watching

The Verge Aug 19, 2026 · 8:02 PM 👁 0 views ❤ 0 likes

In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices. Today, Nielsen announced "a number of key enhancements" that are being added to its data capturing process ahead of the upcoming fall […]

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Nielsen is leaning more on wearables to hear what people are watching

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