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RingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum

Smart ring maker RingConn's marketing copy says Lord of the Rings' "enduring narrative highlights a simple but powerful idea: that meaningful transformation often begins with the choices we make each day. RingConn embraces a similar philosophy, believing that lasting change begins with everyday awareness and small, intentional decisions." Of course, the "intentional decisions" Frodo makes […]

Read full story at The Verge ↗

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