There’s nothing better than sitting on the couch to binge your favorite TV show. Or, maybe, there is. In the era of streaming, binge-watching is easier than ever. So, it seems potentially incongruous that appointment viewing — watching a television show when it first airs — is so capable of seizing the collective attention of viewers. […]
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How Modern Appointment Viewing Shows Are Bringing Back ‘Watercooler’ Television
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