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This is Instagram’s new logo

The Verge Aug 13, 2026 · 3:08 PM 👁 0 views ❤ 0 likes

Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam", right? "The wordmark at the top of the app hasn't changed in 10 years, […]

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