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Disney’s Imagineering Arm Using Adobe’s Firefly AI Models for Park Designs

Variety Jun 16, 2026 · 3:11 PM 👁 0 views ❤ 0 likes

Months after its OpenAI deal fell through, Disney has found a new way to make use of AI. The company’s Imagineering Research & Development unit is using Adobe’s Firefly Foundry, the commercial version of Adobe’s AI model designed to protect a brand’s intellectual property, to help Imagineers design and visualize elements of Disney’s upcoming parks and […]

Read full story at Variety ↗

Disney’s Imagineering Arm Using Adobe’s Firefly AI Models for Park Designs

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