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Electronic Arts Makes Push for Ad Dollars Tied to Sports

Variety Jun 15, 2026 · 11:00 AM 👁 0 views ❤ 0 likes

Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports. The videogame giant has launched EA Advertising, a new platform it hopes will lure advertisers who are increasingly putting their marketing money […]

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