\ India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE) — News Eagle Live

LIVE

◆Cloud dismisses dustup with 'irrelevant' Freedomwww.espn.com - TOP ◆Sony Music and Warner Chappell are suing AnthropicThe Verge ◆Belagavi, Hubballi-Dharwad police commissioners transferredIndia Latest News: Top National Headlines Today & Breaking News | The Hindu ◆No material to prove Thaman was paid ₹10 lakh to compose TVK song, Vijay tells Madras High CourtIndia Latest News: Top National Headlines Today & Breaking News | The Hindu ◆Ohtani (knee) 'not 100%', mound return uncertainwww.espn.com - TOP ◆Ray Winstone Told Off a Director Who Was ‘Groping’ His Female Co-Star During Filming: ‘Don’t You Dare Do That’Variety ◆Tom Cruise's Next Movie Is Not One You'd ExpectPolygon.com ◆Two men from A.P. held for taking photographs inside Arunachaleswarar templeIndia Latest News: Top National Headlines Today & Breaking News | The Hindu ◆Biggest questions facing the Raiders ahead of roster cutdown: Three QBs?www.espn.com - TOP ◆Tracking NFL roster cuts, other moves: Bills cut WR Hardman, Giants acquire DT Okoyewww.espn.com - TOP ◆Exclusive: D&D's Japanese Rival Creators Talk About Imminent English LaunchPolygon.com ◆Goods engine derails near Arakkonam railway stationIndia Latest News: Top National Headlines Today & Breaking News | The Hindu ◆Alagappa, Manonmaniam Sundaranar varsities get Vice-Chancellors in-chargeIndia Latest News: Top National Headlines Today & Breaking News | The Hindu ◆‘New Girl’ Reunion Is Not Happening: ‘There Are No Scripts,’ Says Creator Liz MeriwetherVariety ◆Mets activate Soto (calf strain) from injured listwww.espn.com - TOP

News EagleLIVE

Submit News Log in →

← Back to news

entertainment

India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)

Variety Jun 29, 2026 · 3:00 AM 👁 0 views ❤ 0 likes

Yash Raj Films has made a strategic investment in Rusk Media, the digital-first entertainment company behind the Alright! TV platform that specializes in original content for Gen Z and Gen Alpha audiences, as the Bollywood major moves to establish a foothold in India’s fast-growing vertical content economy. Financial terms were not disclosed. The collaboration will […]

Read full story at Variety ↗

India’s Yash Raj Films Backs Rusk Media in Vertical Entertainment Push (EXCLUSIVE)

More in entertainment

Ray Winstone Told Off a Director Who Was ‘Groping’ His Female Co-Star During Filming: ‘Don’t You Dare Do That’

‘New Girl’ Reunion Is Not Happening: ‘There Are No Scripts,’ Says Creator Liz Meriwether

Anne Hathaway Joins Tom Cruise in ‘Days of Thunder’ Follow-Up; Paramount Sets Release Date (EXCLUSIVE)