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Cannes Lions Entertainment Awards: Adidas Takes Home Grand Prix for Oasis ‘Original Forever’ Collaboration

Variety Jun 26, 2026 · 12:36 PM 👁 0 views ❤ 0 likes

The 2026 Cannes Lions International Festival of Creativity recognized the best creative campaigns across entertainment, design and craft categories. Sports apparel and footwear maker Adidas’ tie-up with English band Oasis winning the top prize in the Entertainment Lions category. The festival’s Entertainment Lions award celebrates “creativity that turns branded content into culture.” From 656 total […]

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